Maybelline The Colossus Volum' Express Mascara

Maybelline Colossus Volum'Express Mascara
Originally uploaded by dynamist.

What annoys me about this product is the marketing. This model is clearly wearing mega false lashes. Does Maybelline really think women are that dumb?

I didn't see that photo until now, when I was looking for a link to the Maybelline page. I'd heard some good buzz about this mascara, and even Nigella Lawson loves it:

[T]here's a sort of game I play with a girlfriend of mine, and we each try and trump each other with a better mascara. I was very smug about Max Factor Masterpiece, and she countered with Estee Lauder Turbolash. I thought I'd got her with L'Oreal Telescopic but she bounced back and bounced higher with her latest offering: I have to say I have yet to find a better mascara on the market than Maybelline's The Colossal Volum' Express. It delivers what its slightly comical name is driving at, and it doesn't clump.

Indeed, this product nails separation, which is hugely important to me. My lashes are naturally long (which I had no hand in), so lengthening isn't important for me. But this is a very neat formula; the anti-Great Lash, I suppose. I didn't wear it on my lower lashes - I almost always leave them bare, for reasons of neatness - but loved the effect on my upper lashes.

All this for less than $8? I think I'll be a repeat buyer of this one.

Comments

[Meream]

I clicked the photo and that's just funny. Maybelline should change it.

[Mariel NY]

For volume (my lashes are fairly long too) i love DiorShow. It is more expensive than some of the others I've used in the past, but I have to say, it's worth the splurge.

[Jackie]

I have DiorShow and was underwhelmed by it. But one of our guest posters felt differently (as do many other women).

[Denise]

All mascara ads and commericals use models with false lashes. There are very few people with such perfect lashes. I just use what I like, which is Maybelline Full n Soft waterproof. I hate Great Lash. I think Maybelline is exaggerating when it says it's the best selling in the US. It's the worse mascara I've every used!

[Jackie]

Yeah, there's no Great Lash love here. I just think using the mega false lashes in mascara advertising is lame and disreputable, even if the product is good.

[Jacq]

I've noticed that with every mascara ad on TV and in print recently - they act like they're being really great with their 'model styled with some lash inserts and [whatever brand] mascara', but it just makes me think 'well, I don't want to use lash inserts - why not just show us what the stupid product can achieve'!