Boots No7's super-famous (in the UK) anti-wrinkle serum

Boots is doing a clever thing by renaming their super-popular anti-wrinkle cream in the US and selling it for less money: Americans don't care if something was a massive stampeding hit across the pond or not, and certainly won't pay over-the-odds for a product just because it has Britsploitation splashed all over it, especially now that frugal and local are both cool. But I wonder if the name-change is to camouflage the fact that what costs  £19.75 in the UK is available in the US for only $21.99 (or only £14.51, even at the current exchange rate)? The one you see here on the left is available in the US and the one on the right is the British one. Both of these are the newly-released extra-strong versions, designed for deeper wrinkles; the originals, also called Protect & Perfect or Restore & Renew but without the "intense", are still available too. Although I don't know who rates their wrinkles- surely most customers will go for the maximum possible hit and just get the new stuff? 

I've been using a sample of the old-style UK P&P for the last few days and must admit to liking it considerably. The only similar product I have tried was a discontinued Clinique serum, which was like glue; this is somewhat dense and foam-ish and feels quite like your natural skin oils once applied. No noticeable wrinkle vanishing in a mere 4 days!- although my husband swears I have no wrinkles, which is probably why I don't give a fig about the whole face-line issue anyway. One just likes to do what one can!

Comments

[Shefaly]

Alice

News articles mentioning that research deem it only worthy of a mention in passing that the scientists have only tested this product and can therefore make claims only about this product and other products may well do the same for wrinkles, but they would not know since they did not test them.

Which makes me wonder about the funding sources for this "research". Professor Chris Griffiths, foundation professor of dermatology at the University of Manchester also serves as an advisor to P&G's beauty business. While there is no corporate ownership connection between Boots and P&G, except Boots bought Clearasil from P&G many years ago, these connections are vital to examine.

Also makes me wonder why women fall like crazy for these tactics! What we need is the entire paper published in the public domain, and then have women parse it and decide for themselves if the research is worth the paper it is printed on.

[Alice Bachini-Smith]

Interesting. I find it really hard to believe something dodgy isn't up with this, just because it's too good to be true for those concerned. You'd expect some newspaper to get hold of the research and write a backlash article.

[skin product]

Are you worrying any problems,
good and guaranteed beauty products with us.
we are providing beauty products for you.
You can find here http://www.skinbleaching.net/